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Hype is good, but don’t lose focus
click image or go to bottom of page to view At StudentUniverse Media we are all for making new technologies part of your marketing mix. College students are without a doubt early adopters and...
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Why Social Media Won’t Kill Email Marketing
Marketers hear it all the time. There’s a lot of hype around building your social media following quickly. Some claim that a Facebook fan is becoming more valuable than an email subscriber. But don’t...
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5 Tips For Marketing to Youth
Your business has an online presence and you want to reach young consumers. You’ve thought long and hard about your marketing strategy and you’ve allocated a budget. But do you have a strategy for...
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Generation Y: High Expectations Dot Com
Gen Y (born 1977-1994) is now estimated to be the largest consumer group in US history. At 70 to 80 million, the generation accounts for 25% of the US population. Their annual spending power already...
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A Day in the Life of a College Student: How It Affects You and Your Marketing
How does your brand market to college students, and what sets it apart? Many of us are looking back on college, and trying to figure out how to capture these elusive, busy students. It can be...
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